We’re excited to share that Gretchen Coley, founder of The Coley Group, was recently featured on Steven Shane’s Real Real Estate podcast (Episode 82)! In this insightful episode, Gretchen dives into her proven strategies for neighborhood domination, showing how agents can use these methods to turn a single listing into multiple deals.
If you're a real estate agent looking to stand out in your market, this episode is packed with practical, actionable advice. Here’s a look at some of the most effective strategies Gretchen shared and how they can help you succeed!
Targeted Mailing Lists: Reaching the Right Audience
Gretchen uses targeted mailing lists to focus on potential sellers, saving time and money. Tools like Propstream help her create precise lists by filtering based on factors like homeownership duration and equity. This laser-focused approach ensures she reaches homeowners most likely to sell, making it a key part of turning one listing into multiple deals.
Engaging Postcards: Creating Marketable Moments
Rather than relying on typical "just listed" postcards, Gretchen sends marketable moments postcards that tell a story about recent sales. These mailers highlight milestones, such as breaking price-per-square-foot records and sparking curiosity about property value. By incorporating storytelling, her postcards build a narrative around each sale, setting her apart from agents using more generic marketing.
Multi-Channel Marketing: Expanding Reach
Gretchen’s multi-channel strategy includes direct mail, geofencing, and open house events to create multiple touchpoints for homeowners. Geofencing allows her to target ads on smartphones within specific neighborhoods, ensuring her message is seen even if homeowners miss the postcard. This combination of digital and traditional marketing reinforces her presence and boosts her chances of securing new listings.
Turning One Listing Into Many
Gretchen’s strategy of using one listing to generate multiple deals in the same neighborhood has proven highly effective. In a podcast, she shared examples from her work in Raleigh, where a single well-marketed listing led to several high-value sales, helping her team generate over $25 million in sales volume through targeted mail campaigns. Gretchen’s mastery of neighborhood domination stems from a powerful blend of strategic targeting, creative storytelling, and multi-channel marketing. By leveraging data-driven tools like Propstream to hone in on qualified leads and transforming traditional 'just listed' mailers into compelling narratives, she resonates with homeowners on a personal level. The result? A ripple effect that turns one listing into many. By adopting this approach, real estate agents can not only capture attention but build a lasting, market-leading presence, maximizing their impact with every effort.
For more of Gretchen’s insights, check out the full Real Real Estate podcast episode with her. At The Coley Group, we’re dedicated to helping our clients succeed in every real estate transaction. If you’re ready to dominate your neighborhood, reach out to us and we’re here to help!