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Hi, I’m Gretchen Coley!

Licensed in North Carolina since 2000, I've spent 20+ years mastering the art of all things real estate to give you a luxurious, results-driven real estate experience.

The Coley Group

4350 Lassiter at North Hills Ave | Suite 256

  • 919-980-9607
  • [email protected]
Case Studies
313 Sunset Glade

The story behind 313 Sunset Glade.



The sale of this beautiful Sunset Bluffs home broke every single record ever set in this neighborhood. We couldn't be happier for our sellers and for the new owners of this incredible custom property.

grab the champagne

We sold this home at a record-setting price.

Going into the process, our clients' goal was very simple: maximize their profit. Since they were moving to a new home that required updates, it was very important to them that we met every one of their goals within a specific timeframe. Our sellers made all the recommended repairs to get their house 100% ready to show. 





$885,000

Record price of $309 per sq. ft for neighborhood

1

Day on market
 

8

Offers
 

4/3 

Bedrooms/Baths

2,860

Sq. Ft

$309

Record price per sq. ft

Here's how we did it.

We listed the home as a Compass Exclusive prior to going to the market while preparing the house. We partnered with Linden Creek Staging, had professional photos and videos taken (which you can see below), and executed a marketing plan during the Coming Soon phase to garner interest.

This strategic marketing plan included:

  • A Compass Exclusive post on Marketplace
  • An email distributed to Compass agents through our Newsletter Feature
  • Social media posts that included Coming Soon, Just Listed, and a video tour
  • A video tour posted on our YouTube channel

We received three site unseen offers on the property that were higher than expected. Our seller decided to stick with the original plan of going to market.

In one weekend, we had an Open House on Saturday from 2-4pm that was highly attended. We received a total of 8 offers. The sellers chose the offer for $885,000, a whopping $309.44 per sq. ft setting a record price per square foot in the neighborhood.

To give you perspective on how huge this was for our sellers, here are a few previous sales in the neighborhood:

  • 4/18/22 - 2,860 sq. ft. - $885,000 ($309.44 per sq. ft.) - Sunset Glade Circle
  • 3/14/22 - 3,111 sq. ft. - $765,000 ($245.90 per sq. ft.)
  • 4/4/22 - 2,2827 sq. ft. - $685,000 ($242.30 per sq. ft.)
  • 1/24/22 - 2,742 sq. ft. - $650,000 ($237.05 per sq ft.)
  • 1/24/22 - 2,387 sq. ft. - $550,000 ($230.41 per sq. ft.)
  • 11/11/21 - 2,996 sq. ft. - $675,000 ($225.30 per sq. ft.)

Our sellers were absolutely thrilled with the outcome. We'd love to help you achieve similar results! Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!

Watch the Video Tour of 313 Sunset Glade Circle

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The Coley Group

The Coley Group

4350 Lassiter at North Hills Ave, Suite 256 | Raleigh, NC 27609

  • 919-980-9607
  • [email protected]

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