The sale of this beautiful Sunset Bluffs custom home broke every single record ever set in this neighborhood. How did we do it? Keep reading to find out how we helped our sellers get the offer of their dreams.
Going into the process, our clients' goal was very simple: Maximize their profit. Since they were moving into a new home that required updates, it was very important to them that we met every one of their goals within a specific timeframe. Our sellers made all the recommended repairs to get their house 100% ready to show.
After bringing in our professional stager, photographer, and videographer, we executed an omnichannel marketing strategy to attract the most buyers possible.
We posted the home on Marketplace as a Compass Exclusive, which alerted hundreds of other agents (and by extension, their entire buyer database) of this new listing.
We also created and sent an email to Compass agents through our Newsletter Feature.
We widely advertised the home on Facebook and Instagram that included Coming Soon, Just Listed, and a video tour.
We even shot and edited a custom video with Gretchen Coley giving a tour of the home that we promoted on our YouTube channel. You can watch it below.
While we received three sight unseen offers on the property that were higher than expected, our seller decided to stick with the original plan of going to market.
In one weekend, we had an Open House on Saturday from 2-4pm that was highly attended. We received a total of 8 offers. The sellers chose the offer for $885,000, a whopping $309.44 per sqft setting a record price per square foot in the neighborhood.
The previous sales in the neighborhood were much lower than what our clients received for their home:
We were honored to represent our clients for the sale of their home, and are thrilled for the buyers of this incredible custom property!