Behind-the-scenes of 313 Sunset Glade
The sale of this beautiful Sunset Bluffs custom home broke every single record ever set in this neighborhood. How did we do it? Keep reading to find out how we helped our sellers get the offer of their dreams.
A record-setting sale of $885,000
Going into the process, our clients' goal was very simple: Maximize their profit. Since they were moving into a new home that required updates, it was very important to them that we met every one of their goals within a specific timeframe. Our sellers made all the recommended repairs to get their house 100% ready to show.
We listed the home as a Compass Exclusive prior to going to the market while preparing the house. We partnered with Linden Creek Staging, had professional photos and videos taken (which you can see below), and executed a marketing plan during the Coming Soon phase to garner interest.
Our custom marketing plan
After bringing in our professional stager, photographer, and videographer, we executed an omnichannel marketing strategy to attract the most buyers possible.
Marketplace Post
We posted the home on Marketplace as a Compass Exclusive, which alerted hundreds of other agents (and by extension, their entire buyer database) of this new listing.
Email Marketing
We also created and sent an email to Compass agents through our Newsletter Feature.
Social Media Advertising
We widely advertised the home on Facebook and Instagram that included Coming Soon, Just Listed, and a video tour.
YouTube Advertising
We even shot and edited a custom video with Gretchen Coley giving a tour of the home that we promoted on our YouTube channel. You can watch it below.
While we received three sight unseen offers on the property that were higher than expected, our seller decided to stick with the original plan of going to market.
In one weekend, we had an Open House on Saturday from 2-4pm that was highly attended. We received a total of 8 offers. The sellers chose the offer for $885,000, a whopping $309.44 per sqft setting a record price per square foot in the neighborhood.
For context, this was huge for our sellers because...
The previous sales in the neighborhood were much lower than what our clients received for their home:
- 4/18/22 - 2,860 sq. ft. - $885,000 ($309.44 per sq. ft.) - Sunset Glade Circle
- 3/14/22 - 3,111 sq. ft. - $765,000 ($245.90 per sq. ft.)
- 4/4/22 - 2,2827 sq. ft. - $685,000 ($242.30 per sq. ft.)
- 1/24/22 - 2,742 sq. ft. - $650,000 ($237.05 per sq ft.)
- 1/24/22 - 2,387 sq. ft. - $550,000 ($230.41 per sq. ft.)
- 11/11/21 - 2,996 sq. ft. - $675,000 ($225.30 per sq. ft.)
We were honored to represent our clients for the sale of their home, and are thrilled for the buyers of this incredible custom property!
We can get you similar results
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!
