This is the story behind the sale of 805 Morning Oaks Drive. We couldn't be happier for our sellers and for the new owners of this incredible property.
Going into the process, our clients' goal was to have a successful sale without sacrificing privacy and timeliness. Since they were already under contract with their next home, it was very important to them that we met every one of their goals within a specific timeframe. Strategy is everyhing.
Let's talk about it.
Our clients were referred to us by great friends of ours (and past clients as well). When we started the journey, we knew it would be a great fit. We began by helping them buy and build their next home and then set a timeline for getting their curent home at 805 Morning Oaks Drive on the market. Since our clients were already under contract on another home, it was extremely imporant to them that we eliminate the possibility of them having to move twice. They needed a 90-day turnaround from contract to close, and they wanted the flexibility to stay in their home. At The Coley Group, we can't stress how important it is to meet our clients' needs regarding the sale of their home. We will always find a way. That way, begins with strategy!
We knew this home would be a special home to market because of its unique look and floorplan with designer touches around the home, its resort-style saltwater pool with a travertine surround, and the community that belongs too. The Club at 12 Oaks is a highly-sought after private club with an award-winning golf course, countless amentities, and a community presence like no other. We needed to capitalize on everything about this home.
Let's take a look at the unique strategy that we came up with for this oasis in Holly Springs.
We received eight offers in the first weekend that it was listed, six of those being over-list price. We knew, through the research, knowledge, and planning that was put into this one, that it would sell. We knew that the timeline and pricing strategy would attract the right buyers. We didn't jump at the first one submitted because we knew that we didn't have to, which is a beautiful thing given the specific timeline that we wanted to keep to.
We ended up with a standout offer of $1,551,155 and our sellers could not resist it. Results?
To give you perspective on how huge this was for our sellers, take a look at some previous sales in this neighborhood:
805 Morning Oaks Drive 4,195 sf | $1,551,155 | $369 per sf
5/5/2022 3,062 sf | $950K | $310 per sf
7/19/22 5,356 sf | $1.625M | $303 per sf
7/26/22 3,392 sf | $1M | $294 per sf
This may not seem like a huge difference when looking at it, but if you do the math, it adds up.
The things that stood out to us during this process is how DIFFERENT every home, every client, and every point in time is. It was imperative that we assess the situation and develop and implement a distinctive, tailored plan that will maximize the goals for our clients and the home itself. Every sale is different, from brainstorming to execution. If you are thinking about selling or ever plan to in the future, we can't stress the importance of working with someone that values the clients' goals first and meets those expectations. There is no cookie cutter way to do what we do for our people, no playbook or secret sauce.
Being client-driven, along with having the resources, market knowledge and network to successfully market your home and get you the most money, is critical in this shifting market. Don't settle!
Our sellers were absolutely thrilled with the outcome. We'd love to help you achieve similar results!
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you.